NETENGINE
Director of Brand & Marketing at Tacoma-based SiteCrafting Jen Rittenhouse joins Move to Tacoma Podcast Host and Tacoma real estate agent Marguerite Martin to talk about the work happening behind the scenes at SiteCrafting, a Tacoma tech company that’s been building and supporting websites since 1998. While they started with web development, Jen explains how SiteCrafting now offers a much broader set of services: branding, digital strategy, SEO, social strategy, accessibility audits, communications consulting, and even a UX research lab (the only one in South Puget Sound). Their clients range from local nonprofits to major community pillars like the Washington State Fair Event Center, MultiCare, Tacoma Public Utilities, and the Puyallup Tribe.
What do Tacoma Businesses and Organizations need for Marketing in 2026?
Marguerite and Jen get real about what websites actually require: not just design and code, but clarity about purpose, audience, and content- plus ongoing maintenance as technology changes. They talk through SEO basics (how people find you via search) and how the rise of AI summaries is changing behavior online: sometimes Google answers the question without sending people to your site, and sometimes AI pulls questionable info from unvetted sources. Jen’s takeaway is simple but powerful: it’s never been more important to be accurate, to be the “source of truth,” and to build direct relationships with your audience.
What’s the most important thing Tacoma businesses need to focus on to attract customers?
The conversation also moves into practical marketing advice for small businesses and nonprofits in Tacoma. Jen argues that email newsletters are still effective, and that the best move is to pick one channel and do it well rather than trying to do everything. She talks about social media realities and how making good content takes the same effort as making bad content. She shares why it’s okay to post less often, and why LinkedIn is “having a moment” in 2026. They wrap with some Puyallup-specific joy (fair parking hacks, walkability, the farmers market) and a clear call to pay attention locally because the stakes of politics aren’t abstract when they show up in your own city’s decisions. Whether you’re in Downtown Tacoma or Downtown Puyallup!
The post Websites, PR, and Marketing Your Business in Tacoma with Sitecrafting’s Jen Rittenhouse appeared first on Move to Tacoma.